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‘Look Before You Book’ is Back!

August 2023

We are excited to announce the return of CMTO’s Look Before You Book (LBYB). The campaign is a longstanding initiative that raises awareness of CMTO’s public protection mandate and “Find an RMT” tool.

We are building upon last year’s online LBYB campaign by advertising on an additional social platform, Reddit, to broaden our reach and generate even more awareness of our College. This approach will allow us to reach a more diverse group of Ontarians and emphasize the importance of visiting a qualified RMT for Massage Therapy. This fall, keep an eye out for our campaign on LinkedIn, Spotify, Reddit, BlogTO, Instagram, Facebook and Zoomer Media.

We encourage RMTs to spread the word about “LBYB” to their clients and check out for more information.

Have a comment or a thought about our campaign? We would love to hear from you. Reach out to us with your feedback at

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