Draft Advertising and Records Standards of Practice

In 2022, updated Standards of Practice came into effect. The Standards play an important role in healthcare regulation and public protection by setting the requirements and expectations for Registered Massage Therapists (RMTs) in Ontario.

CMTO continues to modernize and adapt to trends in professional regulation and part of this involves streamlining regulations. Currently, CMTO’s General Regulation includes the advertising and record keeping requirements for RMTs, which are summarized in a guide to advertising and a guide to record keeping. When requirements are in regulation, CMTO works with the Ontario Government to make changes. This is a process which can take months or years.

To allow CMTO to be more responsive to changes in Massage Therapy practice and client expectations, CMTO developed a draft Standard of Practice: Advertising and a draft Standard of Practice: Records to replace the existing requirements in the General Regulation. The Standards of Practice were developed with input from RMTs on the Standards of Practice Advisory Group. Now, CMTO would like to hear from you!

Summary of Changes

Advertising

Current advertising requirements remain the same and the draft Standard of Practice: Advertising also proposes that RMTs:

  • Protect client privacy and confidentiality.
  • Only promote services or products that are within the scope of practice and separate advertising if the RMT practises another profession.
  • Use names as they appear on the public register when advertising.

Records

Current record keeping requirements remain the same and the draft Standard of Practice: Records also proposes that RMTs:

  • Identify their role and responsibility related to privacy legislation in every practice and ensure those details are reflected in applicable agreements for their practice.
  • Ensure that information is recorded/documented in English or French, is legible and is recorded in a timely manner.
  • Follow provided guidance for making corrections and changes to client health records.

Before submitting your feedback, we encourage you to review the following materials:

You are invited to provide feedback via the survey for the Advertising Standard and the survey for the Records Standard. You may also join the discussion by submitting your comments on our new discussion board below. The deadline to submit your feedback is July 18, 2023. If you have any questions, please contact us at feedback@cmto.com.

Next Steps

CMTO will consider all feedback received and finalize the Standards of Practice. Before the new Standards take effect, they must be reviewed by the Ontario Government, and the existing regulations rescinded. Until CMTO advises that the new Advertising and Record Keeping Standards of Practice are in place, the existing regulations remain in effect.

 

Discussion Board – New Standards of Practice

Join the discussion by sharing your thoughts below. If you choose to post a comment below, please note that comments are reviewed by CMTO before posting. CMTO will not post comments that are:

  • Abusive, rude, harassing/threatening or otherwise inappropriate.
  • Unrelated to the policy or issue under consultation.

Most fields below are not mandatory, and the only information that is posted publicly about you is the respondent type (e.g., “RMT”, “Student”, etc.). We collect your email in case we need to contact you during or after the consultation.

Submitted comments

Other
Jun 19, 2023

In the current requirements it says RMTs must take all reasonable steps to disable social media functions that allow for testimonials and/or remove the content or disassociate it from pages related to their practice.

This is no longer stated in the new draft. Does this mean that RMTs will be able to ask for Google Reviews (but cannot include them in an advertisement)? Thank you!

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RMT
Jun 07, 2023

In today’s hectic and cluttered online environment, we have milliseconds to get consumers to see and comprehend our ads. The guidance for advertising is very helpful and straightforward.

Thank you

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RMT
May 29, 2023

#4 on records says record keeping must be done in a timely manner. What does that mean exactly? 12 hour, 24, 48 ...

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RMT
May 25, 2023

Al is good

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RMT
May 18, 2023

Thank you

Advertising
10 Never indicate a specialty of the profession.
how would the rule allow us to compete with each other and how are we supposed to advertise modalities Or am I interpreting it literally

On the subject of advertisements. therapy in our name is confusing to certain demographics, students, and immigrants for example. given the rise of mental health concerns and people wanting help. I think a name change should be considered.

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RMT
May 18, 2023

It looks as good and reasonable summary of the advertisement policy, which will help to protect both RMTs and their clients and avoid confusions. Thanks for this good job.

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