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ADVERTISING
Background
This policy statement has been drafted to provide members
with specific information about what may or may not be included
in advertisements in order for them to comply with the College's
Regulation.
Policy
Advertisements must identify the massage therapist who is
chiefly responsible for the practice and note that they are
a member of the College of Massage Therapists of Ontario.
Advertisements May Contain the Following:
- General
information about the practice, such as its location,
accessibility, hours of operation, address and telephone
number.
- Identification
of the educational qualifications of the staff.
- Information
on the types of services available at the facility.
Advertisements
May Not Contain the Following:
- A
testimonial by a client or former client or by a friend
or relative of a client or former client.
- Claims
or guarantees about treatment that cannot be verified.
- An
endorsement of a product or line of products.
- Anything
that is false or misleading.
- Any
reference to discounts or free giveaways.
- Any
sexual innuendo or language of a sexual nature.
- Any
statements that discriminate on the basis of a protected
status under human rights legislation.
- Any
wording that would imply that staff of the facility are
members of the College when they are not.
Example:
Name of Clinic
Name of massage therapist
Indication of College membership
Services offered:
Clinic phone #
Hours of operation
Wheelchair accessibility
Free Parking available
Clinic Address
Approved: September 22, 1995
Revised: November 19, 1999
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